You may have noticed, the phenomenon of celebrities competing to create their own beauty brand has been going on for the past few years. Superstars who are familiarly known for their glamorous lives have now changed from being just the “face”of a makeup brand, to becoming business owners of their own makeup brand.
Makeup is one of the most profitable markets. Celebrities and their agencies have definitely taken notice, and want themselves to be involved in the sale. The increase in makeup brands among celebrities is actually a marketing move, especially after the pandemic, when people began to explore makeup more enthusiastically. The question is, without even adding the celebrity factor, are the makeup brands really great in quality or just hype?
In theory, celebrity makeup brands can be amazing, because they can invest in high-quality ingredients and thoroughly test their products to achieve the best results. Makeup is a demanding and money-making business, but as the space becomes more crowded, innovation and credibility will be needed for brands to succeed in the long term. Regardless of the founder, every celebrity makeup brand must strive to create products worth buying for consumers.
There are many interesting celebrity brands to try. However, if you want to invest your money in their makeup products, make sure you will get what you need. A little help for you, here are 5 celebrity makeup brands that you should add to your list!
1. Kylie Cosmetics By Kylie Jenner
Do you still remember the extremely popular Lip Kit from Kylie Cosmetics? That’s right, it’s the product that made a splash in the beauty world in 2015. Kylie Jenner started Kylie Cosmetics with her own money and only offered one set of lip products at the start. Today, Kylie Cosmetics has grown to become one of the most popular makeup brands in the world and offers a wide variety of makeup products.
Since its first appearance, Kylie Cosmetics has been campaigning for products with the theme The Perfect Kylie Look. That’s why this makeup brand launched products with the shades and textures that Kylie herself usually uses. Makeup products by Kylie are known to have great formulas and color payoffs. If you are inspired to look stunning like Kylie, try their best-selling products, such as the Matte Lip Kit, Bronze Pressed Powder Palette, High Gloss, and Kylash Volume Mascara.
2. Fenty Beauty By Rihanna
Fenty Beauty has even become a hot topic before it was officially launched at the end of 2017. Through her beauty brand, Rihanna campaigns for anti-racism. Fenty Beauty launched a foundation in 40 different shades to embrace diversity. It is known as an inclusive beauty brand for all skin tones and is leading the beauty trend with its bombastic Fenty Effect. The effect has suddenly made many other beauty brands adopt the theme of inclusivity and begin to expand the color range of their products.
Rihanna insists she is hands-on with every part of Fenty Beauty’s product creation, including selecting product details and handling branding campaigns. Fenty Beauty developed a formula which is suitable for all skin types and provides great product quality in gorgeous packaging. Favorite products from this brand that you should try are Pro Filt’r Soft Matte Longwear Foundation, Gloss Bomb Universal Lip Luminizer and Match Stix Shimmer Skinstick.
3. Haus Labs by Lady Gaga
Just like any other fandom, Little Monsters, got really excited when Haus Labs officially launched. You can find a translation of Lady Gaga’s creative persona through this makeup brand. Haus Labs promotes products with bright and vibrant colors, artistic styles and high-performance formulas. The first collection they launched included lip gloss, lip liner and liquid shimmer powder with an all-over color concept that can be used for both face painting and eyeshadow.
Even though it is quite popular, there are some who are less impressed with the packaging from Haus Labs which is considered too ordinary and does not present the eccentric image of its founder. That opinion may vary depending on the preferences of each person. However, the products from Haul Labs are definitely worth trying, especially their Le Monster Lip Crayon and Glam Attack Liquid Shadow.
4. Rare Beauty By Selena Gomez
Selena launched Rare Beauty in 2020 and has been getting lots of love since its release. Through this beauty brand, Selena is pursuing a goal close to herself, which is mental health. One of its missions is to tear down unrealistic standards of beauty and encourage everyone to be proud of their natural uniqueness.
Rare Beauty not only has great branding and pretty packaging, but their products also perform at their best. They offer products that are easy to apply and not intimidating even for beginners. The products were also created to be easy to wear for people with disabilities and people with auto-immune diseases such as lupus, which Selena also experiences. Favorite products from Rare Beauty that you should try are Soft Pinch Liquid Blush, Liquid Touch Concealer Brush and Liquid Touch Weightless Foundation.
5. R.E.M Beauty By Ariana Grande
After spending two years in the formulation process, Ariana Grande finally launched R.E.M Beauty at the end of 2021. The first collection they launched was Chapter One: Ultraviolet, which offers 12 go-to makeup products that Ari usually uses. Interestingly, R.E.M Beauty carries the theme of futurism and space stuff-style packaging. The concept is quite different from most other celebrity makeup brands. You will find how adorable their matte lipstick packaging looks like an astronaut’s helmet.
Ari made sure that the products she launched had amazing textures and pigmentation, so they would be easy to apply. Even better, R.E.M Beauty products are made from vegan and cruelty-free. Popular products that you must try are At The Borderline Eyeliner Marker, Midnight Shadows Eyeshadow Palette and Eclipse Blush & Lip Stick.